Privacy Policy

We collect the following categories of personal information:

• Identifiers: name, email address, phone number, mailing address, and IP address.
• Commercial information: reservation history, booking details, and payment records.
• Communications: messages you send us through contact forms, email, or SMS.
• Device and usage data: browser type, pages visited, referring URLs, and session duration collected through cookies and analytics tools.
• Health or safety information: where you voluntarily provide it in connection with a liability waiver.

We collect information directly from you when you book a tour, complete a waiver, contact us, or sign up for SMS communications. We also collect information automatically through cookies, analytics platforms such as Google Analytics, and advertising tools such as Google Ads and Meta Ads when you interact with our website.

We use your information to process reservations and payments, communicate with you about your booking, respond to inquiries, send you SMS messages where you have opted in, improve our services and website, comply with legal obligations, and deliver targeted advertising where permitted.

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

If you are located in the European Economic Area, we process your personal data on the following legal bases: performance of a contract when processing is necessary to fulfill your reservation; your consent where you have opted in to marketing or SMS communications; our legitimate interests in operating and improving our business; and compliance with legal obligations.

We do not sell your personal information. We may share your information with service providers who assist in operating our business, including booking software providers, payment processors, email and SMS platforms, and analytics and advertising partners. These providers are contractually required to protect your information and use it only as directed by us.

We may also disclose information when required by law or to protect our legal rights.

Our website uses cookies and similar technologies to operate the site, analyze traffic, and serve advertising. You may control cookies through your browser settings. Disabling cookies may affect the functionality of our booking tools. Where required by law, we will request your consent before placing non-essential cookies.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Reservation and waiver records are typically retained for a minimum of three years. You may request deletion of your data subject to legal retention requirements.

Depending on your location, you may have the following rights with respect to your personal information.

Under CCPA/CPRA (California residents): the right to know what personal information we collect, use, disclose, and sell; the right to delete your personal information; the right to correct inaccurate information; the right to opt out of the sale or sharing of personal information; the right to limit use of sensitive personal information; and the right to non-discrimination for exercising your rights.

Under GDPR (EEA residents): the right to access, rectify, or erase your personal data; the right to restrict or object to processing; the right to data portability; and the right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at the information below. We will respond within the timeframes required by applicable law.

If you opt in to receive SMS messages from us, you consent to receive text messages related to your booking, tour reminders, and operational communications. Message and data rates may apply. You may opt out at any time by replying STOP to any message. For help, reply HELP. We will not share your phone number with third parties for their own marketing purposes.

Messaging Terms and Conditions

By opting in to receive SMS messages from Paddle Pub Pensacola, you agree to the following terms:

• Program description: You will receive text messages from Paddle Pub Pensacola related to your reservation, tour reminders, and operational updates.
• Message frequency: Message frequency varies based on your reservation activity.
• Costs: Message and data rates may apply depending on your carrier and plan.
• Opt-out: Reply STOP to any message to unsubscribe. You will receive a one-time confirmation message and will not receive further messages.
• Help: Reply HELP to any message for assistance, or contact us at pensacola@paddlepub.com.
• Carriers: Paddle Pub Pensacola is not liable for delayed or undelivered messages. Carriers are not responsible for any messages sent by Paddle Pub Pensacola.
• Data sharing: Your phone number and opt-in consent will not be shared with third parties for their own marketing purposes.
• Privacy policy: For information on how we collect and use your data, visit https://paddlepub.com/locations/pensacola/privacy-policy/.

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or disclosure. No transmission over the internet is completely secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically.